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Company logo, a stylized mountain logomark with the brandname Montagne Noire Web Studio on its right Company logo, a stylized mountain logomark with the brandname Montagne Noire Web Studio on its right

Search engine optimization is harder than ever. Whether you run a construction company in Mazamet, a law firm in Castres, or a business elsewhere in Occitania or France, we can help.

Who Can Benefit From Our SEO Services

Local Service Businesses

Tradespeople, plumbers, electricians, landscapers, roofers, and other construction professionals need a strong presence on Google. We help you rank higher in the Google Map Pack and in traditional search results. We track your keyword rankings, traffic to your site, and the number of inquiries you receive through organic search. This makes measuring ROI straightforward.

Local Shops and Businesses

Restaurants, hair salons, boutiques, car garages, and other local businesses can significantly increase their customer base through local SEO. You could be missing out on dozens of leads per month by not ranking on Google.

B2B Companies

Businesses that sell to other businesses need to integrate organic search into their marketing strategy. Some offer products or services that their customers are already searching for online. Others solve problems that businesses do not yet know the solution to. In both cases, an SEO content strategy can attract readers who match your ideal customer profile.

Our SEO Strategy

Technical Site Foundation

Your website must be fast, easy to use, and free of glaring technical errors. This is a prerequisite with a Montagne Noire Web Studio website. Our sites outperform most WordPress, Webflow, Squarespace, Wix, and other CMS platforms. Our custom development method gives us an instant advantage over slower competitors.

We also analyze every site for 404 errors, canonicalization issues, 301 redirect chains, and inadequate heading structure. We optimize Schema.org structured data, title tags, meta descriptions, and all other technical elements.

Content Strategy

Do you have content capable of ranking on Google? We conduct thorough keyword research for every new client, which allows us to determine what pages to create and how to write them. For local service businesses, we cover your region with pages that can rank for terms such as:

  • Plumber Mazamet
  • Electrician Castres
  • Landscaper Albi

This network of pages generates leads for your business. If you do not offer a local service, we can write, optimize, and publish nationally competitive service pages, or develop a relevant blog strategy that generates leads.

Our content strategies are data-driven, executed with professional copywriting, and optimized to rank on Google.

Local SEO and Google Business Profile

Many clients receive a significant number of leads through the Google Map Pack, thanks to excellent rankings for “near me” searches. We will audit your Google Business profile, complete it with enhanced information, and verify the consistency of your information (name, address, phone) across web directories. We also track your Map Pack rankings specifically, so we can report progress and adjust our strategy accordingly.

A well-optimized Google listing generates direct phone calls, direction requests, and visits to your website.

How Google Chooses Who to Rank First

Google works like a referral network. It only recommends sites that:

  • Can do the job and are experts in their field
  • Are reliable and present themselves professionally
  • Meet users’ needs and answer their questions
  • Have a good reputation, confirmed by other sources

Our job is to demonstrate to Google that your site deserves that recommendation.

On-Page SEO: Demonstrating Your Expertise

On-page SEO concerns the content on your web pages. This is how you show Google exactly what you do and where you do it.

Title Tag - What appears as the title on the Google results page. “Plumber in Mazamet,” “Electrician in Castres.” Each page can target a different keyword to maximize your coverage.

Meta Description - The text below the title in Google results. About 160 characters to convince a user to click on your site rather than a competitor’s.

Page Content - The text visitors read. Your keyword should appear naturally in headings and body text, without over-optimization.

Schema.org - Structured data that helps Google understand your business context, services, customer reviews, opening hours, and more. They also enable rich information displays in search results, increasing your click-through rate.

By optimizing these elements on each page, you clearly indicate to Google your area of expertise and your geographic service area.

Technical SEO: Speed as a Ranking Factor

Your site speed is a direct ranking factor on Google. A slow site sends a negative signal to Google. A fast site gives you an immediate advantage over competitors using WordPress or site builders.

Google PageSpeed Insights evaluates your site on 4 essential criteria:

Performance - Actual loading speed

Accessibility - Usability for everyone, including people with disabilities

Best Practices - Modern technologies and security

SEO - Readability for search engines

You should aim for a score of 90+ on all four metrics to be competitive. Our sites consistently achieve these scores thanks to the custom code we write. This is a decisive advantage against competitors whose sites load slowly.

Strategic Content Creation

Content helps establish your expertise and capture broader searches. However, with the arrival of Google’s AI search, purely informational articles are losing value. Google answers questions directly without necessarily sending visitors to source sites.

This is why we prioritize transactional keywords (“plumber Mazamet,” “roof repair Castres”) rather than purely informational ones. We create content that strengthens your expert position while targeting searches that actually generate leads.

What We Do Not Offer

We do not offer backlink building, citation acquisition in paid directories, or off-page link-building campaigns. These services can be relevant in highly competitive national sectors, but they often represent an investment of several thousand euros per month and are generally not necessary for small local businesses.

Our approach focuses on what generates concrete results for local businesses: a fast website, impeccable on-page SEO, complete geographic coverage through location pages, and an optimized Google Business profile.

Timeline for First Results

Organic search optimization is a medium-term investment. For technical optimizations (error corrections, missing pages, neglected Google profile), you can see improvements in 2 to 3 months.

For a new business in a competitive sector, expect 6 months to a year. Unlike paid advertising that stops as soon as you stop paying, SEO builds a lasting asset. Once well-positioned, you continue to receive leads month after month without paying for each click.

Frequently Asked Questions

  • Do you guarantee first position on Google?

    No, nobody can honestly guarantee the first position on Google in organic search. Results depend on an algorithm that Google entirely controls, your competitors, and the constantly evolving market. Google explicitly states that nobody can guarantee a specific ranking in its results. However, what we can give you is a guarantee of means: a structured approach, site audit, technical optimization, quality content, keyword strategy, use of Google Search Console, Google My Business, and continuous improvement.

  • How long before seeing SEO results?

    For technical optimizations and quick fixes, expect 2 to 3 months. For a new business or competitive sector, plan for 6 to 12 months. SEO is a medium-term investment that builds a lasting asset, unlike paid advertising.

  • Can my WordPress site be optimized for SEO?

    Yes, but a WordPress site will remain limited by its inherent slowness and architecture. For optimal performance, we recommend migrating to a custom-coded website.

  • How do you measure SEO results?

    We track your keyword rankings, organic traffic to your site, your position in the Google Map Pack, and the number of inquiries generated through search. We use Google Search Console and Google Analytics for precise and transparent tracking.

Ready to Improve Your Local Visibility?

Contact us today to discuss your SEO needs and discover how we can help your business stand out on Google.

LET’S MOVE MOUNTAINS TOGETHER.

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Testimonials

Trusted Web Designer Across The Country

We have helped small business owners all across France and beyond get the website they have been wanting for years. We are invested in our clients just as much as they are in our work. When you work with Montagne Noire Web Studio, you aren't just working with an agency, you're working with a dedicated partner.